Video marketing is one, if not THE best promotional strategy on the web.
Increasingly, people are moving away from text-only websites and are gravitating towards those with videos. The popularity of video content continues to grow, and it’s more important than ever for business owners and marketers to develop an engaging video marketing strategy. In the wide world of the Internet, most people are faceless. But now you can give yourself, your company, your brand or your service a “face” on the Interne. This builds trust with new customers and proves your relevance to your existing existing clients.
The following statistics on video marketing trends focus on the growth of video for mobile, social, and email marketing:
- 74% of all internet traffic in 2017 will be video. With video projected to account for nearly 75%of all internet traffic in just a few short years, it’s crucial for business owners to flesh out their video content strategies early on.
- 65% of video viewers watch more than ¾ of a video. With retention rates for video content far outpacing those of text-based content, it’s clear that video is the preferred communication style for those viewing your website and emails.
- Video in emails can boost open rates by 19%, increase click-through rates by 65% AND reduce unsubscribes by 26%. Inboxes are continuously flooded with email marketing messages, so it’s important to find a way to stand out.. Replace those busy, text-heavy emails with a video to communicate your message.
- Sites with an introduction video average an extra 2+ min visitor dwell time. On average people spend 30-60 seconds on a website. With a video, you can increase this average by an additional 2 minutes giving you more time to digitally close that deal.