When I was a kid, I vividly recall opening the internet for the first time. I was at a friend’s house, and he told me that his family had gotten a new computer and hooked it up to their phone line. He flipped it on, dialed in, and then sat, waiting in anticipation, while the speakers buzzed and whirred.

Although podcasting has been around for nearly two decades, technology has only made creating a podcast attainable for everyone in the past few years. Rather than spending thousands of dollars to access a recording studio and an audio technician for an hour here and there, you can now invest a few hundred dollars to create a home studio.

Storytelling is the new marketing. And although the concept of leveraging storytelling as a marketing tactic is far from new, it’s become a necessity in recent years due to a crowded content market.

No author exemplifies the importance of storytelling better than Donald Miller in Building a StoryBrand.

Short, relevant, and humorous videos can be a great way to connect with your customer while also exposing others to your brand.

Not every video you create is going to be a viral success. Sometimes you just need to convey information to your target audience. These kinds of videos don’t have to be cute or funny, but they do need to get their message across in succinct and memorable ways. These videos are often called, “Explainer Videos,” and I’d like to share a few tips for making ’em great!

Podcasts are a thing. A lot of people listen to them. Like, a lot. A quarter of all Americans listen to podcasts, and that number is only rising. There are the obvious hits like S-Town or Serial, but there’s also a slew of other podcasts that have gained a ton of exposure through people like you and me sharing their expertise.

It takes a lot of work to create, disseminate, and optimize your video content strategy. But it’s not impossible. To get it done, think through these steps and apply them the best way you can.

If you’re a company producing content in order to express and clarify your brand (as well as to be useful to your customer), then how do you know how much content is too much content?

You hear about it all the time. Brand, brand, brand. But what exactly does it mean and why would you even want one? We break down the importance of branding in this blog post.