Brand Discovery Questionnaire Brand Discovery Questionnaire How would you describe the personality of your business? Select an option Friendly and approachable Professional and polished Adventurous and bold Innovative and forward-thinking Example: Imagine your brand as a person. Would it be a friendly neighbor, a professional consultant, or an innovative trendsetter? What three adjectives best capture your brand's personality? Select an option Creative, innovative, dynamic Reliable, trustworthy, consistent Bold, energetic, exciting Compassionate, empathetic, supportive Example: How would you want your brand described in a testimonial or review? What tone of voice do you want your brand to convey? Select an option Casual and conversational Authoritative and professional Empathetic and supportive Energetic and motivational Example: Your tone sets the mood for your communications. Should it feel warm, inspiring, or expert-level authoritative? What inspired you to start your business? Select an option Personal passion Filling a gap in the market Helping others solve a specific problem Carrying on a family tradition Example: Your origin story can differentiate you. What’s the “why” behind your brand? What are the core values that drive your business? Select an option Integrity, honesty, and transparency Creativity and innovation Customer-first mindset Sustainability and responsibility Example: Core values build trust and loyalty. What principles define your approach to business? How do you want your clients to feel when they work with you? Select an option Inspired and empowered Safe and cared for Excited and motivated Confident and reassured Example: Emotions matter. What lasting impression do you want to leave on your clients? Submit Book Free Brand Consultation Your Brand Insights Personality: Adjectives: Tone of Voice: Story: Core Values: Emotional Connection:
